<p><strong>Introduction</strong></p>

<p><strong><img alt="" class="img-responsive" src="http://gdurl.com/vrsQ" style="float:right; margin-left:10px" /></strong></p>

<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Sprawling, over an area of 7000sq. ft., Addlife Gym &amp; Spa is an advanced Fitness Centre located in the heart of Kolkata. It is also one of the oldest and most prominent gyms in the city. As a pioneer in the industry, Addlife was looking at investing into technology which could help it to connect with its customers using new age technology. </span></p>

<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Connecting with eWards it found a solution which </span></p>

<ul>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">Was built on a secure platform and provided cutting edge technology.</span></p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">Could be used to increase its customer engagement.</span></p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">Would build a sense of community at the Gym. </span><br />
	&nbsp;</p>
	</li>
</ul>

<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">On April 2016, Addlife partnered with eWards to launch Addlifes Innovative Loyalty Programme</span></p>

<ul>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">It set up the loyalty program to keeps its business&rsquo;s name foremost in the customer&rsquo;s mind and rewards customers for their patronage. </span></p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">It designed its loyalty program to help its customers reach their health goals and at the same time make the journey interactive and rewarding. </span><br />
	&nbsp;</p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">It designed customized marketing material and trained it staff to ensure that the Loyalty Program is a success. </span></p>
	</li>
</ul>

<p dir="ltr" style="text-align:justify">&nbsp;</p>

<p dir="ltr" style="text-align:justify">&nbsp;</p>

<p dir="ltr" style="text-align:justify"><img alt="" class="responsive-img" src="http://gdurl.com/lQG0" style="float:right; margin-left:10px; margin-top:10px" /></p>

<p dir="ltr" style="text-align:justify"><br />
<img src="https://docs.google.com/a/einfosolutions.in/drawings/d/sy1A5JmSDRRmLOqtG182uZA/image?w=247&amp;h=25&amp;rev=1&amp;ac=1" style="-webkit-transform:rotate(0.00rad); border:none; height:25px; transform:rotate(0.00rad); width:247px" /></p>

<div dir="ltr" style="margin-left:-5.75pt;">
<p>&nbsp;</p>

<table class="table-responsive" style="border-collapse:collapse; border:none">
	<tbody>
		<tr>
			<td colspan="2" style="vertical-align:top">
			<p dir="ltr"><strong>PROGRAM STRUCTURE</strong></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr"><strong>Activities</strong></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr"><strong>Points</strong></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Membership Incentive</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Get 10% of your Membership fee as points</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Increase Billing</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Get 10% of any kind of billing amount (e.g. Caf&eacute;) as points</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Refer a Friend</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Get 10% of the amount paid by the referred as points</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Birthday Bonus</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Gift 100 points on Birthdays of Members</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Competitions &amp; Challenges</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Points on participation and winning</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Regularity in Gym</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Get 300 points if you attend 50 days in 3 months</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Social Media Engagement</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">10 points for each check-in/picture upload/tag</span></p>
			</td>
		</tr>
	</tbody>
</table>

<ul>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">Technology &ndash; Addlife did a detail due diligence of the eWards platform before deciding it was the appropriate system for them to launch their new age Loyalty Program. While choosing the system ease of use for their team and their customers were a pre-requisite. </span></p>
	</li>
</ul>
&nbsp;

<ul>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">Designing the Programme - Brain storming sessions were conducted between the Addlife team and the eWards team to create the contours of the Program. Successful programs which are run globally were looked into while designing the structure. Time was also spent on the best way to roll out the programme and to incorporate the same into their day to day process. </span><br />
	&nbsp;</p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">Training &ndash; Training sessions were conducted for the staff by the eWards team on the best way to use the platform so that the Addlife team could integrate it into their day to day operations. </span><br />
	&nbsp;</p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">Marketing of the Loyalty Program &ndash; The objective of the loyalty program was clearly identified as a process to increase customer interaction with the members of the Gym.</span></p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">eWards assisted Addlife in designing their customized marketing material. Posters were designed and placed inside the gym, customized bookmarks were designed and distributed among the members and Tent cards were placed in strategic locations within the Addlife premises. </span><br />
	&nbsp;</p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">Social media posts were also designed and boosted on Facebook through the eWards Digital Marketing team. &nbsp;This also helped in overall brand building exercise. </span><br />
	&nbsp;</p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">The Loyalty Program was launched in at an Addlife Annual Event held in April of 2016. Free cupcakes to its members as a welcome reward was given for joining the Loyalty Program for joining their Program.</span><span style="background-color:transparent; font-family:verdana; font-size:13.333333333333332px">&nbsp;&nbsp;</span></p>
	</li>
</ul>

<p dir="ltr" style="text-align:justify">&nbsp;</p>

<p dir="ltr"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:14.666666666666666px">&nbsp;&nbsp; &nbsp;</span><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:14.666666666666666px">&nbsp;&nbsp; &nbsp;</span><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:14.666666666666666px">&nbsp;&nbsp; &nbsp;</span><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:14.666666666666666px">&nbsp;&nbsp; &nbsp;</span><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:14.666666666666666px">&nbsp;&nbsp; &nbsp;</span><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:14.666666666666666px">&nbsp;&nbsp; &nbsp;</span><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:calibri; font-size:14.666666666666666px">&nbsp;&nbsp; &nbsp;</span></p>

<div dir="ltr" style="margin-left:-5.75pt;">
<table class="table-responsive" style="border-collapse:collapse; border:none">
	<tbody>
		<tr>
			<td colspan="2" style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><strong>REWARDING LOYALTY</strong></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><strong>Points</strong></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><strong>Rewards</strong></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">300</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Healthy Relish Basket</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">500</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Healthy Delish Basket</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">600</span><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">&nbsp;&nbsp; &nbsp;</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Grapho therapy, One-on-one Counselling, One-on-one sports psychology</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">800</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Healthy Delish-Relish Combo</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">920</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Body Massage and Body Scrub</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">1000</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Relaxation Therapy</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">1200</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Bio Feedback</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">1500</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Aptitude Test</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">2500</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">IQ Test</span></p>
			</td>
		</tr>
		<tr>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Points</span></p>
			</td>
			<td style="vertical-align:top">
			<p dir="ltr" style="text-align: center;"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Discount in Membership Renewal</span></p>
			</td>
		</tr>
	</tbody>
</table>

<p dir="ltr">&nbsp;</p>

<p dir="ltr"><strong>Program&hellip; A Success</strong></p>

<p dir="ltr"><strong><img alt="" class="responsive-img" src="http://gdurl.com/1lj9" style="float:right; margin-left:10px" /></strong></p>

<div>
<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Addlife has tried to differentiate its Gym by designing and running a unique Loyalty Program. It celebrates and participates the success of its members using its Loyalty Programs. Every-time they achieve a target it rewards them by giving them points. Events, workshops and competitions are organized by fitness centers today. Addlife insures incentivizing its members in terms of points to maximize participation and hence engagement. One such example is the event organized by Addlife on International Yoga Day where a lot of members participated and earned points through eWards.</span></p>

<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">In a short period of time the program has been a huge success </span></p>

<ul>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">71% of Addlife&rsquo;s regular members* have subscribed to their Loyalty Program and are actively utilizing it.</span><br />
	&nbsp;</p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">Rewarding referrals by members through points has helped in increasing the membership at the club.</span><br />
	&nbsp;</p>
	</li>
	<li dir="ltr">
	<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; font-family:verdana; font-size:10.666666666666666px">Addlife hosted an event called the &lsquo;Sultan Challenge&rsquo;. 50 members participated in it and Addlife utilized eWards platform to award the winners. This has been a success in terms of member engagement.</span></p>
	</li>
</ul>
</div>

<p><img alt="" class="responsive-img" src="http://gdurl.com/Am8S" style="float:right; margin-left:10px; margin-top:10px" /></p>

<p>&nbsp;</p>

<p>&nbsp;</p>
</div>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>
</div>

<p>&nbsp;</p>

<p dir="ltr"><strong>Partnership&hellip; A Success</strong></p>

<div><br />
<img alt="" class="responsive-img" src="http://gdurl.com/RiZQ" style="float:right; margin-left:20px; margin-top:20px" /><img alt="" class="responsive-img" src="http://gdurl.com/XLWo" style="float:right; margin-top:20px" />
<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">Addlife is part of a very competitive Gym market in Kolkata. It was looking at a solution which would help it differentiate its service and give it a competitive edge in the crowded market space. To achieve its objective it was a looking for a futuristic platform with which the new age customers could identify with. In the market it saw various forms of loyalty programs formats, physical card base, SMS base, POS based, customized APP based, but none of this was using technology to help Addlife to collaborate with its customers in a meaningful manner. </span></p>

<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">When we made the eWards presentation the management instantly knew that it had finally located a platform which was new-age, secure, easy to use and help it to run a meaningful loyalty program for its customers. It used the platform and the services provided by the eWards team to create a unique program, run a marketing campaign around it and incorporate it in its day to day operations. </span></p>

<p dir="ltr" style="text-align:justify"><span style="background-color:transparent; color:rgb(0, 0, 0); font-family:verdana; font-size:10.666666666666666px">At eWards it found a perfect partner who was willing to understand their needs, provide them with a platform and provide a bespoke solution to meet their needs. &nbsp;In a short period of time Addlife Rewards has helped increase member engagement by rewarding its loyal members and improving retention. At the same time, it has allowed Addlife to win new business by leveraging its existing members for referrals and by tapping into their social networks.</span></p>

<div>&nbsp;</div>
</div>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp;</p>
