<p><strong>Did you know it&nbsp;costs a business </strong><strong>about 5-10X more</strong><strong> to acquire a new customer than it does to sell to an existing one?&nbsp;Not only that, but on an average, current customers spend 67% more than&nbsp;new customers.</strong></p>

<p>As&nbsp;a loyalty management platform, we believe that it is time for companies to look beyond typical loyalty programs which are in the form of plastic cards or special punch cards.&nbsp; Forward-looking companies in the world are using technology as a medium to keep their clients engaged and build customer loyalty in a crowded marketplace. During the past few years, several mobile loyalty programs have sprung up globally to entice small business owners with limited resources to create low-cost programs to reward frequent customers for purchases. With the mainstream adoption of mobile smartphones and social media, digital loyalty program provides a convergence of loyalty programs, engagement and gamification.</p>

<p>As a business owner, you probably can&rsquo;t count how many times you&rsquo;ve heard &ldquo;<em>it takes years to win a customer and only seconds to lose one.&rdquo;</em>&nbsp;Creating a customer loyalty program can be a win-win for both you and your customers; your customers get discounts and you benefit from increased sales. Larger companies such as Best Buy and Starbucks have been using their loyalty programs for a while now. In both cases, they have been successful in areas of customer retention and new revenue.&nbsp;Today, the next big leap is mobile based loyalty platforms.</p>

<p>Companies providing mobile access to their loyalty programs make it convenient for the users and the partners, and thus are more likely to drive customer engagement. They can provide card and coupons, all in a single place for the customer. Moreover, real-time data on what, where and how the customer has purchased is delivered to the company, resulting in more personalized experiences and better results.</p>

<p>Mobile loyalty apps are good for customers as they cannot be misplaced. In addition to it, mobile loyalty apps offer on-demand, on-the-go access to loyalty information and redemption tools, which is cumbersome with traditional loyalty programs.</p>

<p>A loyalty program is an all-in-one solution for business owners and marketers to achieve customer acquisition and customer retention, obtain actionable customer feedback and satisfaction scores, and net increase in revenue more e?ectively.</p>

<p>Loyalty Pays. It always does. It always will.</p>
